1.B question - Audience Representation and Media Language?
During the process of my AS media coursework, I created an indie music magazine targeted at an audience demographic of males and females aged 18 – 24, belonging to social classes C1-D. I chose to aim my magazine towards this audience after researching genre conventions for indie music magazines and realising that this is the most common audience demographic used. I looked at real media products such as ‘Q magazine’ and ‘indie magazine’ in order to gain a better understanding on genre conventions, and how I can effectively apply these to my own work. I therefore conducted additional research into audience theory, and looked at Blumler and Katz (1973), and found that my audience would want to read my magazine for entertainment purposes. In reference to my masthead, I wanted a colour that reflected appeal and a relaxed atmosphere in order to suit the indie genre, and I also attempted to create a house style by repeating the use of this colour as my main cover line. I decided that I w...